Image © Charaka Ramasinghe / Creative Commons
From February onward, the two million plus members of Malaysia Airlines' own Enrich loyalty program get extended frequent flyer privileges at any oneworld member airline they fly. Enrich members can earn and redeem mileage awards and earn tier status points through flights with airberlin, American Airlines, British Airways, Cathay Pacific Airways, Finnair, Iberia, Japan Airlines, Qantas, Royal Jordanian, and some 27 other affiliated airlines.
Malaysia Airlines Enrich members also gain the following privileges within the larger oneworld sphere:
- Automatic oneworld tier status. Enrich Silver cardholders will hold oneworld Ruby equivalent status when flying with oneworld member airlines. Enrich Gold membership will translate to oneworld Sapphire status, and Enrich Platinum cardholders gain Emerald status with other oneworld member airlines.
- Use of oneworld affiliated airport lounges. Enrich Platinum and Gold members will gain access to any of the 550 airport lounges all over the world offered by oneworld member airlines. Non-Enrich cardholders who fly Malaysia Airlines' First and Business Class passengers also gain the same privilege. (See notes)
Privileges flow both ways - the 125 million members of established oneworld airlines' frequent flyer programmes will also earn and redeem oneworld awards, tier status points and benefits on Malaysia Airlines.
Malaysia Airlines' entire network (60 destinations in almost 30 countries) will also be covered by oneworld's range of alliance fares and sales products, including (but not limited to) Global Explorer, the round-the-world fare offered by oneworld members and various airlines that are not part of the alliance.
The addition of Malaysia Airlines to its airline roster substantially expands oneworld's network in Southeast Asia by 14 additional destinations and one country (Brunei). oneworld members benefit from stronger connectivity between key business cities in Asia and around the world.
In total, Malaysia Airlines' accession to oneworld expands the alliance's global coverage to some 840 destinations in 156 countries, served by some 9,000 departures a day operated by a combined fleet of some 2,500 aircraft, carrying nearly 340 million passengers a year, with annual revenues of US$ 110 billion.
"Malaysia Airlines is an ideal candidate for oneworld, with its world-class reputation for customer service mirroring oneworld's own focus," says oneworld CEO Bruce Ashby. "Its Kuala Lumpur home will provide our customers with another of the world's best airports, geographically well placed between our existing hubs. This will greatly enhance oneworld's offering throughout one of the world's fastest growing region for air travel demand."
Adds Malaysia Airlines Group Chief Executive Ahmad Jauhari Yahya: "oneworld membership represents one of the most significant achievements to date for Malaysia Airlines. We are very pleased and proud to join what is clearly the world's top quality airline grouping on February 1."