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Michael Aquino

Christmas Promotions Surge in the Wake of Orchard Road, Singapore Light-Up.

By December 3, 2012

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orba singapore orchard lightup

All images courtesy of the Orchard Road Business Association (ORBA), used with permission.

From now till January 6, 2013, "Christmas on A Great Street", Orchard Road's signature light-up, signals the official start of Singapore's Christmas in the Tropics. And when the Singapore Christmas season celebrations roll around, the promos aren't far behind.

Put up by the Orchard Road Business Association (ORBA) and supported by Hitachi™, Visa™ and Singapore Tourism Board (STB), "Christmas on A Great Street" is the 29th consecutive annual festive light-up on Orchard Road, Singapore's main shopping drag. (Find out more about shopping in Singapore.) This year's main light-up is composed of three zones, each with its own motif: Tree for Joy at Tanglin zone, Heart for Love at Orchard zone, and Dove for Peace at the Somerset zone.

Along each of the three zones, giant ornaments decorated with the zone's specific signature motif - accompanied by strings of three-meter long Christmas baubles - will be suspended from Orchard Road's many trees, coming alive at night with clusters of glittering fairy lights.

The main centerpiece of the light-up can be found crossing Tang Plaza and ION Orchard - a 14-meter Main Arch (pictured above) designed to resemble the outline of a giant snow globe. The arch also features lit ornaments that seem to be floating from within.

The sidewalks are littered with numerous photo-ops, including rows of Christmas trees and armies of nutcracker toy soldiers. Don't miss the three-meter-tall walk-in kaleidoscope gracing the walkway between Wisma Atria and Ngee Ann City. Visitors become part of the psychedelic patterns inside the giant kaleidoscope, as they walk within.

You can take the Christmas Light-up home with you, too: from now till January 6, limited-edition merchandise modeled after the light-up's motifs and themes can be purchased at the Christmas Gift Shops located in front of Tang Plaza and Ngee Ann City. Local school LASALLE College of the Arts has also pitched in to create exclusive designs for tote bags and t-shirts.

Shoppers who charge their purchases with the event's official credit card, Visa, will enjoy a 10% discount at the Gift Shops. (Find out more about Orchard Road shopping centers.)

Late Christmas shopping. Five malls along Orchard Road will be open till 11pm for last-minute shoppers: ION Orchard, Paragon, TANGS Orchard and The Centrepoint from December 19 to 23, while 313@somerset will stay open till 11pm only from December 21 and 22.

Visa™ Promotions on Orchard Road, Singapore. From now till January 6, shoppers who charge a minimum of SGD 200 to their Visa card at any of the 11 participating Orchard Road establishments will receive an SGD 10 shopping voucher. Redemption will be limited to the first 50 customers per mall each day till December 13, and on a while-stocks-last basis thereafter.

A Visa Christmas Spree Daily Draw will also be held for the first time this Christmas: with every SGD 50 spent with a Visa card at the participating establishments, shoppers stand a chance to win SGD 1,000 worth of shopping vouchers the very next day. There will be one lucky winner daily from November 17  to January 5, adding up to a total of 50 lucky winners. To participate, just send in the required details via SMS to 146079797. The terms and conditions of the promotions are available here: www.orchardroad.org/christmas.

Participating establishments:

  • 313@somerset
  • Forum The Shopping Mall
  • ION Orchard
  • Mandarin Gallery
  • Ngee Ann City Level 5 / Takashimaya Department Store
  • Orchard Central
  • Paragon
  • Singapore Marriott Hotel
  • TANGS Orchard
  • The Centrepoint
  • Wisma Atria

Find out more about Orchard Road hotels.

Best Dressed Building Contest 2012. From now till December 2, participating malls will vie for two awards: the Best Dressed Building Award, and a Visa Award that will be judged by Visa™. Members of the public will vote for their favorite on Orchard Road's Facebook fan page to stand a chance of winning up to SGD 1,000 worth of shopping vouchers.

The participants of the Best Dressed Building Contest 2012 include:

  • Forum The Shopping Mall
  • Grand Park Orchard
  • ION Orchard
  • Mandarin Gallery
  • Takashimaya Shopping Centre
  • Orchard Central
  • Paragon
  • Tanglin Mall
  • TANGS Orchard
  • The Centrepoint

Celebrate Christmas in Singapore. On the evenings of December 23 and 24, about 500 carollers from different churches around Singapore and the region will serenade passersby on Orchard Road in the biggest Mass Carolling on Orchard Road organised by ORBA to date. Catch the carolers at ION2 between 7:30pm and 8:45pm.

CCIS has also lined up a series of Christmas performances along Orchard Road at 7pm from December 17 to 23. The celebrations will culminate on Christmas Day itself, when Orchard Road will be partially closed to vehicular traffic from the Scotts/Paterson junction to Bideford junction, beginning at 1pm and ending at 1am on December 26.

From 6pm on December 25, visitors can watch vibrantly decorated Christmas floats, a celebrity DJ appearance and a fashion show put up by cancer survivors, all at the Grand Christmas Day Concert. During this period, Orchard Road malls will still be open for business, and will remain accessible to traffic via Paterson Road, Orchard Link and Bideford Road.

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