Images courtesy of Malaysia Airlines, used with permission
As Malaysia Airlines (compare rates) officially joins the oneworld alliance (oneworld.com) on February 1, the Malaysian flag-carrier revealed its first aircraft done up in the alliance's livery: a state-of-the-art Airbus A330-300 with "oneworld" in 6-foot-high blue letters along a white fuselage and the airline's standard tailfin.
The aircraft was unveiled at a special ceremony at KL International Airport today with Malaysia Airlines' Group Chief Executive Ahmad Jauhari Yahya attending, accompanied by visiting counterparts from oneworld and its other member airlines: New York-based oneworld CEO Bruce Ashby and Qantas Group Chief Executive Alan Joyce. Qantas played a significant role in Malaysia Airlines' entry into oneworld, having supported the carrier as its sponsor.
The new livery serves as a flying billboard that advertises Malaysia Airlines' provision of oneworld services and benefits, wherever the new aircraft flies. For starters, the aircraft will make it first commercial flight bearing the new livery as flight MH129 from Kuala Lumpur to Melbourne, departing at 10.15 am on February 2.
Two more aircraft will join the first over the next few months, bearing the new strongly-branded livery. The rest of Malaysia Airlines' 88-strong fleet will retain the standard livery, with the addition of a 30-cm diameter oneworld logo on the fuselage. The first logo was officially applied this morning on a Malaysia Airlines Boeing 737-800 by Messrs. Jauhari Yahya, Ashby and Joyce, starting a massive overnight rebranding effort that will have the oneworld branding everywhere Malaysia Airlines places its name: from signage to tickets to stationery to check-in desks.