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Michael Aquino

Indonesian Group Archipelago Intl. Launches Four-Star Luxury Resort Brand Alana in Bali.

By March 18, 2013

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alana resort seminyak bali indonesia
Image courtesy of the Alana Vasanti Seminyak, used with permission.

"Affordable luxury" is a byword for travelers to Bali, and the latest resort to take a shot at this ideal just opened its doors in the fashionable district of Seminyak. (Read more: Hotels & Villas in Seminyak.) The Alana Vasanti, the newest project of hospitality concern Archipelago International, falls into a class between the company's Aston full-service hotels and the upscale villa Kamuela properties.

Located in Petitenget, The Alana Vasanti offers 121 rooms, each imbued with a relaxed luxury that Bali travelers have grown to expect; that same laid-back design, says Brookfield, will soon be available in destinations across Indonesia.

"The Alana is a reflection of a growing demographic across Indonesia looking for affordable luxury," explains Archipelago International Chairman Charles Brookfield, who launched Aston International in 1997 after a career spent opening resorts in Hawaii, Cancun, and Cabo San Lucas.

"Clean and well standardized rooms, fresh, quality food in the restaurants, and snappy service all under one roof were tough to find even a decade ago," Brookfield says. "Today, you can travel to far flung corners in the archipelago where you'll see our hotels and rest assured to receive all of that and some style thrown in for good measure."

The Alana is a strong addition to Archipelago's stable of accommodation brands, which also includes two- and three-star brands, Quest, Fave and the soon-to-be-launched Neo. A second Alana hotel is currently being built in Surabaya; further properties are being earmarked for development in 2013. "We expect the brand and the appreciation of the Alana style to grow quickly," said Brookfield.

Looking for other alternatives? Read our list of Bali hotels & resorts, for more accommodations around the island.

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